Second to making great games I think that customer care and user communication are among the most important parts of running a game design studio. From what I’ve seen some game designers seem to be under the impression that the more creative of a product that you’re offering, the more leeway you can give yourself. This article is about my experiences with another company that I thought provided great customer care.
We were supposed to have launched our Kickstarter campaign for Buck & Miles over a month ago, on October 21. Suffice to say we underestimated the amount of work it took to prepare, as we are finally going to go live tomorrow. I have no idea whether we’ll succeed or not, but I figured I could at least share whatever insights we’ve come across, in case anyone else is interested.
Since Buck & Miles is heavily inspired by games from the 80’s and 90’s we’ve been spending a lot of time picking apart our experiences growing up with them. One thing that has become abundantly clear is that beyond the games themselves, the promotional material, advertisements and product placements surrounding these franchises played an almost equally important part.